In an age when content marketing deluge surrounds us, it is utmost critical to outshine the others. It is estimated that humans are currently generating 2.5 quintillion bytes of data every single day according to an IBM study! It is, therefore, necessary that the information we wish to convey is concise, engaging and provides instant gratification for what consumers search for.
Using text-only can no longer capture readers and studies consistently show that the human brain processes visuals faster, and retains more info when it’s delivered visually.
According to Animoto, 4 times as many consumers would rather watch a video about a product than read about it, and 1 in 4 consumers actually lose interest in a company if it doesn’t have video.

Marketers who use video grow revenue 49% faster than non-video users according to WordStream.
Creting video does not necessitate reinventing the wheel, you can simply repurpose your already produced content to compelling video pieces and reinvigorate your content to reach to prospects and re-engage with an existing audience.

Here are some samples of how I turn case-studies, blogs, presentations, webinars and product pitches into compelling content that is far more likely to register in viewers minds and trigger the reaction to share:

  • Use product sheet to create explainer video that self-explains your services and shows: product flows, demos, training, case studies, campaigns
  • Easily create video ads for products and campaigns that send out the message clearly and briefly
  • Make exhibition booths stand out with short video messages that attract more visitors by conveying clear, concise and creative messages that make your product stand out in a crowd of competitors
  • Distill stories and simplify a pitch to resonate focus and clarity with script development that highlights the service essence, and shakes off excess content that confuses customers and weakens the message

Yael Gorchover

16 years of international product marketing, marketing communication, brand management and digital marketing.
Excel in establishing brands' identity by providing a birds-eye-view perspective on a company/product/product-line marketing strategy. Simplify the most complex messaging to bridge between products and consumers.
Communications' specialist.

Highly skilled in building the lead message of brands and products, through diverse marketing collateral, including animation videos, presentations, technical collateral, websites etc.
Expert at creating content from scratch and developing scripts for explainer videos.
A graduate of the Camera Obscura (Tel Aviv, Israel) - The School of Arts, majoring film studies.

Contact Me for Quote

Contact Me for Quote